Africa Digital Media Institute

Africa Digital Media Institute (ADMI) is a leading creative media and technology training institution: offering practical courses in Film & TV Production, Journalism & Multimedia, Mobile App & Game Development, Music Production, Sound Engineering, Animation & Motion Graphics, Graphic Design, Photography, Multimedia, and Digital Marketing. A truly pan-African institution, we host students from more than 21 countries at its Nairobi campus.

Our programmes combine high-spec technical training in creative media and technology with intensive digital and soft-skills coaching, along with a rigorous apprenticeship process, to achieve a 90% placement rate.

Collectively, ADMI and its Foundation and Studios form an innovative learn-and-work social enterprise whereby young creatives get the training, mentorship, and resources they need to turn their passion into a profession.

Vision: Millions of African digital professionals and entrepreneurs share their creative content with the world for profit and impact.

Mission: To be the leading international-standard creative arts, media, and technology school in Africa.

At ADMI we are;

Global: Global standards and curriculum; international staff, faculty, and student body. By joining the ADMI community, you enjoy exceptional international education benchmarking operations and pedagogy against global standards. To ensure that your skills are globally marketable, we develop our curriculum in partnership with global industry partners and faculty recruited from leading international academic institutions. And best of all, you will learn alongside a diverse community that has hosted staff, faculty, and students from over 27 different countries.

Practical: Hands-on training; top-notch resources; industry teachers; early industry placements. At the heart of our education is our innovative Learn-and-Work model. We ensure that our faculty are industry practitioners, not academics so that you as a student keep up to date on the latest practices and networks. You also get access to high-end equipment, software, and facilities just as you would in the workplace. And we work closely with employer partners to ensure that you get early industry exposure to start building your professional portfolio from day 1.

Digital: High-speed, ubiquitous, connectivity; paperless, automated administration; cutting-edge e-learning tools. ADMI aspires to be a paperless campus with the latest e-learning tools and state-of-the-art computer labs at a 1:1 computer-to-student ratio. As a student, you can access financing from our partners to get industry-standard equipment through our Creative Toolbox Program. Our core faculty are all certified in online instruction, enabling them to deliver distance learning to the highest standards.

Transformational: Immersion in an intense experience towards high motivation and performance. Want to see your child change before your eyes, from disengaged student to passionate professional? ADMI is a selective and intimate school with a low teacher-to-student ratio allowing us to closely monitor individual student progress. This way, we strive to ensure that ADMI is a “defining experience” for each student, teacher, and employee.

Value-driven: Clear organizational values and campus culture; personal stewardship of students. ADMI is committed to a progressive and positive school atmosphere where our students and staff can thrive. We strictly enforce ethical behavior on campus and apply global professional standards in all our interactions. To ensure that students receive personalized attention, we offer strong psycho-social support, including academic support as well as progressive guidance counseling.

Learn and Work Model: ADMI’s unique learn and work model incorporates high-spec technical training, both in and outside the classroom. It consists of four planks – industry exposure, work experience, internship, and career launchpad. Through this model, our students gain not only knowledge from the classroom, but also, soft skills and practical training in their respective industries. Our goal is to ensure that upon graduation, our students have practical skills that give them an edge over other prospects in their field.

We are located in Caxton House, Kenyatta Avenue - Koinange Street corner, Nairobi CBD