Centre for Tourism Tranining and Research

Centre for Tourism Training and Research (CTTR) is a training and research program of the Wildlife Clubs of Kenya (WCK). It was established in 1999 in response to the challenges posed by the increasing demands of sustainable tourism development in the country as well as contributing to the career development needs of WCK student members.

Centre for Tourism Training & Research is fully owned by WCK. It responds to the challenges posed by the increasing demands for Education for Sustainable Development (ESD); the need for sustainable tourism sector development in the country and contributes to the career development needs of WCK student members and the public at large. The diversification of tourist products and tourist circuits in Kenya requires appropriate and relevant innovation, marketing strategies, and competent personnel in terms of knowledge, skills, and adaptability to changes; CTTR offers these to its students. CTTR is a strategic stakeholder in the wildlife, conservation, and tourism sectors.

CTTR graduates are well placed in key positions within conservation, hospitality, and tourism sectors because its training is focused on producing personnel with the requisite knowledge, skills, and capacities in tourism, hospitality, wildlife, and conservation. This has seen many being absorbed in leading tourism wildlife and hospitality organizations within Kenya and overseas in the United States, Europe, and the Middle East. The research component of the training constantly enriches the courses and informs the overall training policy and direction of the college. CTTR's main thrust involves training, action, and reflection. The reflections and actions are continuous processes that help the college to remain a credible actor in the tourism and wildlife industry.

The 50+ years of WCK’s conservation education experience have immensely enriched CTTR’s training which has a good blend of both theory and practice.