Short Course in Public Relations
Short Course in Public Relations in Kenya – CDACC Accredited Certificate
Apply today for the Short Course in Public Relations—examined by CDACC, nationally recognized, and designed to jumpstart your communications career! Enroll Now and build essential PR skills.
The Short Course in Public Relations examined by CDACC (Communications and Digital Arts Curriculum Council) is an intensive, focused program that equips you with practical skills in media relations, crisis communication, branding, and stakeholder engagement. In today's digital and media-driven work environment, PR professionals are key to shaping narratives, protecting reputations, and building trust in public and private institutions.
Demand in Kenya is rising due to corporate growth, government communication needs, NGOs, and digital marketing agencies. This article answers “what is Short Course in Public Relations,” how to study options in Kenya, the curriculum, entry requirements, cost, top colleges, career prospects, student experiences, and more. By the end, you’ll know exactly how to apply today!
What Is Short Course in Public Relations?
This Short Course in Public Relations is a condensed Certificate program (usually 3–6 months) focusing on real-world PR tactics: media liaison, press release writing, crisis management, event coordination, and digital communications. Graduates can take roles like PR assistant, media officer, corporate communications coordinator, or social media specialist.
How does it differ from other courses?
| Program | Duration | Focus | Career Outcome |
|---|---|---|---|
| Short Course in Public Relations | 3–6 months | Fundamentals, media writing, crisis & events | PR assistant, media relations officer |
| Diploma in Communication | 12–18 months | Advanced PR, journalism, corporate comms | Corporate communications officer |
| Bachelor’s in Mass Communication | 3–4 years | Media, PR strategy, research | Senior PR manager, media director |
| Short Course in Social Media Marketing | 2–4 months | Digital marketing, online branding | Social media coordinator |
Overview of the Program
- Duration: 3–6 months (part-time, evening, or weekend options)
- Curriculum overview:
- Introduction to PR & communications
- Media writing and press release development
- Crisis communication & reputation management
- Stakeholder engagement & events planning
- Social media & digital PR
- Ethics & law in communications
- Entry requirements:
- KCSE minimum mean grade C−; English B− preferred
- A-Level holders with pass in English or business-related subjects
- Accreditation: CDACC-approved and TVETA-registered; recognized by NITA and other regulatory bodies in communications
- Cost & Financing: Fees range from KES 15,000 to 45,000. HELB eligibility applies; some colleges offer payment plans or scholarships
- Online Study Options: Hybrid and fully online formats available—you can apply today for digital or in-person cohorts
Top Colleges Offering the Course in Kenya
Looking for the best colleges for Short Course in Public Relations in Kenya?
- Kenyatta University – School of Continuing Education, Nairobi – +254 020 8710901 – sce.ku.ac.ke
- Strathmore University – Executive Education, Nairobi – +254 020 2346000 – execed.strathmore.edu
- Zetech University – Centre for Professional Development, Nairobi – +254 020 8066000 – cpd.zetech.ac.ke
- Institute of Professional Studies (IPS), Nakuru – +254 051 2211675 – ips.ac.ke
- Daystar University – School of Communications, Nairobi – +254 020 4441111 – daystar.ac.ke
- Private Communication Institute (PCI), Mombasa – +254 041 2223344 – pci.ac.ke
Public vs Private Institutions:
- Public: Lower fees, higher credibility, broader alumni network (e.g., KU, Daystar)
- Private: Tailored schedules, smaller class sizes, digital learning (e.g., Strathmore, PCI)
Choosing where to study depends on cost, flexibility, and learning style—enroll now with confidence.
Career Opportunities and Job Market
Graduates of the Short Course in Public Relations can find work in:
- Corporate communications departments of banks, insurance firms, telecommunication companies
- Government ministries, parastatals, and county communication offices
- Media houses and PR agencies
- NGOs, development agencies, and public campaigns
- Event management and marketing agencies
Job roles: PR assistant, communications officer, media relations executive, crisis communications coordinator, social media PR specialist.
Expected salary range: Entry-level roles start at KES 40,000–60,000; mid-level PR officers earn between KES 70,000–120,000. Senior roles and regional contracts may offer up to KES 200,000+.
Wondering “can I get a job after studying Short Course in Public Relations in Kenya?” – Yes! Companies, governments, NGOs, and digital agencies actively recruit for PR roles.
Why Choose Short Course in Public Relations?
This program gives you hands-on skills to:
- Write clear, compelling press releases and media briefs
- Manage real-time communication during crises
- Plan and execute stakeholder engagement events
- Conduct media monitoring, analytics, and reporting
- Use digital tools for brand management and social media campaigns
Enroll Now to gain a competitive edge in communications and PR roles.
Upon completing this course, graduates should be able to:
- Draft media statements, briefing notes, and press kits
- Coordinate PR events and manage logistical planning
- Develop crisis response protocols and communications plans
- Engage stakeholders and build trust through messaging
- Leverage social media platforms for brand visibility
Challenges and Considerations
- Time Management: Balancing full-time work and intensive weekend or evening classes
- Access to Practical Experience: Some programs offer limited internship opportunities—verify availability
- Investment: Program fees vary; consider financing or scholarships
- Rapid Industry Change: PR and digital platforms evolve quickly—commit to lifelong learning
Education Progression / Upgrade
After completing the short course, you can:
- Upgrade to Diploma or Bachelor’s in Communication, Journalism, or Media Studies
- Specialize further with diplomas in Digital Communication, Media Relations, Corporate Affairs, or Crisis Management
- Gain professional certifications (e.g., CIPR, PRCA modules)
- Advance in your career—from PR assistant to manager, communications director, or agency lead
Apply today to lay a strong foundation for a growing PR career.
Student Testimonials / Success Stories
“This PR short course opened doors at a top NGO. I landed a communications assistant role within weeks.” – Mary W., 2024 graduate.
“After completing the course at Strathmore, I was hired as a media relations officer at a leading bank.” – John M., 2023 graduate.
Join alumni networks at KU, Strathmore, Daystar, and PCI—explore mentorship, internships, and ongoing support. Enroll Now!
Frequently Asked Questions (FAQ)
- What is the minimum grade for Short Course in Public Relations in Kenya?
- Minimum KCSE grade C− overall; English B− is preferred.
- How much does the course cost?
- Fees typically range from KES 15,000 to 45,000 based on institution and delivery mode.
- Which is the best college for this short course?
- Top choices include Strathmore Executive Education, Kenyatta University, and Daystar University.
- Is this course marketable in Kenya?
- Yes—there’s high demand in corporate, government, NGOs, media, and digital sectors.
- Can I upgrade to a diploma or degree?
- Yes—universities usually allow credit transfers to diplomas or Bachelor’s programs in communication and media studies.
Conclusion
The Short Course in Public Relations is your fast-track ticket to a thriving career in modern communications. Covering media writing, crisis management, stakeholder engagement, and digital PR, it’s perfect for professionals or newcomers alike. From public vs private colleges, costs, career outcomes, and progression paths, this guide covers it all. Interested in starting your journey in Short Course in Public Relations? Explore colleges, compare programs, and apply today!